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Public Release – AMERICAN AUTOMOBILE ASSOCIATION (AAA Automotive Services Manager Eric Granneman)
AAA Recognizes Roadside Assistance Technicians
In an effort to encourage and reward quality performance among the roadside assistance technicians who provide services to AAA members, AAA Missouri recently held the 2018 Commitment to Excellence Contest, and it proved to be a rousing success.
All technicians from more than 400 independent contract stations were eligible for entry into the contest, which was held during the first quarter of the year and featured random prize drawings and a major grand prize. Technicians needed at least one of the following to become contest entrants:
- a AAA member survey response of “totally satisfied”
- a successful mystery shop evaluation
- a formal member compliment
- participation in the Club’s ongoing training programs
- documented contact with members prior to arriving on scene
The Club’s seven-state territory was divided into two regions, and an unprecedented grand prize of $25,000 was awarded to one technician in each region based on a random drawing, along with a $750 second prize and $500 third prize given to two others in each region. The north region was comprised of technicians in Missouri, Kansas, Illinois, and Indiana, while the south region was made up of technicians throughout Arkansas, Louisiana, and Mississippi.
Mike Lee of Almighty Tow Service in Overland Park, Kan. and Danny Boice from East End Towing in Little Rock, Ark. each took home the grand prize of $25,000. Station owners and Club executives were on hand at local AAA branch offices to award the prizes to the unsuspecting winners with fanfare.
Shocked to learn of his win, Lee noted, “I can’t believe it…This is perfect timing!” Lee and his wife were preparing for the birth of a child, so Lee said that a portion of the money will surely come in handy for those related expenses.
Boice said he plans to use some of his cash prize to purchase a new roof for a home he recently bought with his fiancée. “I never win anything,” he said. “I love my job and just try to give good service on every call.”
Capturing the second-place prizes of $750 were Chris Cahill from Cottrill’s Towing in Joplin, Mo., and Danny Morrow of Holcomb’s Transport & Recovery in Hot Springs, Ark. Third-place prizes of $500 were awarded to David Clawson of Summit Towing Services in Lee’s Summit, Mo. and Terrie Harvey of Schriever Auto Parts in Gray, La.
“We do a number of things throughout the year to recognize the significant contributions these roadside technicians make to provide outstanding service to AAA members, but this contest was extraordinary in its scope,” said Bret Golden, Vice President of Automotive Services.
Added Ray Posey, Automotive Group Manager, “The contest had a positive influence on performance, and the prizes definitely had an impact on the winning technicians. Seeing the looks of surprise on the winners’ faces easily made all of the work involved in the contest worth it.”
Following the success of the Commitment to Excellence contest, the Auto Club plans to hold its annual “Highway Heroes” incentive contest during the summer months that also rewards commitment to providing exceptional service.